Edgewell Personal Care Brands licensed the Wet Ones trademark to Fetch for Pets, a leading manufacturer of pet products.
Fetch’s Wet Ones for Pets is expected to hit the market in Q3 2020. The line will be uniquely formulated for dogs and cats with core products that are either antibacterial and kill 99.9 percent of germs or deodorize and eliminate odors quickly. Wet Ones for Pets will be sold at mass, off price, pet specialty, e-commerce and home stores and in other online and brick-and-mortar stores.
The partnership was brokered by Brandgenuity, whose relationship with Edgewell was expanded recently to include the Wet Ones brand.