Disney Announces ‘Frozen 2’ Products with Influencer Activation
Disney announced a slate of new products for the upcoming “Frozen 2” feature film at this year’s Frozen Fan Fest.
The new “Frozen 2” products will be unveiled at the event, aimed at fans of all ages. items come from categories including apparel, accessories, footwear, toys, costumes, bedding, home décor, electronics, activities, games and books.
The announcement came from more than 200 social media influencers from 30 countries around the world with each influencer taking to social media using the #FrozenFanFest for the reveal.
Retailers also joined in on the announcement with in-store events, special promotions, giveaways and more. To kick things off in the retailer space, Disney stores launched “Frozen 2”-themed in-store events and offered a special gift with purchases.
Following the announcement, new products will continue to roll out leading up to the film’s theatrical release in November.