WildBrain is partnering with non-profit organization GLAAD to support 2021 Pride Month in June with the launch of its first “Teletubbies” fashion collection for adult fans.
Proceeds from sales of the collection will go to GLAAD to support its work to accelerate acceptance for the LGBTQ community.
“This Pride Month, the iconic ‘Teletubbies’ brand is celebrating the importance of self-expression and acceptance in a unique and uplifting way, while giving back to create change,” says John McCourt, senior director, GLAAD. “Proceeds from this collection will support GLAAD’s culture-changing programs, including our work to expand LGBTQ images and inclusion in kids’ and family programming.”
The ‘Teletubbies’ Pride Collection features ’90s-inspired streetwear and is centered around two themes, “Big Hugs, Big Love” and “Teletubbies Love Pride.” Custom graphic treatments, prints and cues from “Teletubbies,” such as their signature colors and antennae shapes will in the collection. The range includes a bucket hat, sling bag, muscle tee and tube socks, as well as a limited quantity of bespoke, made-to-order two-piece suits.
“The ‘Teletubbies’ have always embraced their own offbeat quirkiness and sense of style,” says Michael Riley, chief brands officer, WildBrain. “This Pride Month, we’re celebrating that ‘love who you are’ spirit through our collection of ready-to-rave fashion that makes Tinky Winky, Dipsy, Laa-Laa and Po very proud. We’ve taken the most iconic elements fans know and love about the ‘Teletubbies’ and designed a playful collection with fashion flair that we hope fans will love to wear this Pride Month and all year-long.”
The “Teletubbies” Pride Collection is now available at TeletubbiesPride.com or via @TeletubbiesHQ on Instagram and Twitter.