U.K. LIMA Director Heads to Helsinki

Gardner will join other senior executives in the licensing industry in giving attendees insight into the international licensing market.

“Finland already has a number of licensing success stories with brand owners such as Rovio (owners of Angry Birds), Fiskars Home and Rabbit Films (producers of The Dudesons TV show) enjoying international success through their licensing programs. The Finnish government is also trying to encourage licensing and IP business through measures such as tax concessions,” says Gardner. “Despite this, licensing as a distinctive and beneficial business tool is still relatively unknown within Finland, so this event will be an excellent opportunity for business leaders and the licensing community to hear success stories and learn about strategies to build a brand both within the Nordic region and beyond.”