‘Licensing 101’ featured an overview of the industry as well as a case study on a popular licensed program.
Senior licensing executives Jessica Blue of UBM Americas and Will DePippo of Sesame Workshop hosted a session on brand licensing basics at New York Toy Fair on Saturday.
Blue is the senior vice president of licensing at UBM Americas (organizer of Licensing Expo and Brand Licensing Europe) and DePippo is the assistant director of global consumer products at Sesame Workshop.
The session, titled “Licensing 101,” kicked off the Toy Industry Association’s five-session Licensing Content Connection and included an overview from Blue about how licensing works, successful business models that be implemented and the top trends of 2016.
Meanwhile, DePippo provided details regarding the history of Sesame Workshop and how important licensing has been to the family of characters that make up the company’s portfolio. He also cited how excited the company was regarding its partnership with HBO as well as the brand’ extension into 3D printed products.
Additionally, DePippo mentioned how Sesame Workshop is looking forward to a slew of activities and products that will be tied to its 50th anniversary in 2019.
Other sessions in the Licensing Content Connection program include:·
- “Staying Ahead of the Curve” presented by LIMA on Sunday at 1:30 p.m.
- “Positioning Your Licensed Toys & Characters for the Preschool Market” presented by Karen Raugust, author, The Licensing Business Handbook and Ira Mayer, former publisher and executive editor, The Licensing Letter and Youth Market Alerts on Sunday at 3:30 p.m.
- “How Entertainment Media Licenses Help Drive Toy Sales” presented by Tony Lisanti, global editorial director, License Global; with Jon Roman of Nickelodeon Consumer Products and Zac Scruffhman of Jinx.
Registration is required to attend the Licensing Content Connection sessions. Registration is $99 for TIA members and $159 for non-members–whether you attend one or all five of the Licensing Content Connection sessions.