The companies’ strategic alliance, BMD Licensing, will be on-site at stand B58.
Called BMD Licensing Partners, the joint initiative, which was announced earlier this year, brings together both company’s skills and territories, allowing licensors all over Europe to maximize business opportunities for their properties. Each company manages its own established portfolio, but also actively cooperate in building each property they jointly manage within Europe, such as “Masha and the Bear.”
BMD Licensing Partners’ initial focus will be on MD Licensing and Biplano Licensing’s core markets: France, Portugal, Spain and Italy.
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