Izod Expands ABG Partnership

CentricIzod.png
A deeper partnership with the iconic brand aligns with Centric Brands’ growth strategies.

Centric Brands has announced an expansion of its Izod licensing agreement with Authentic Brands Group (ABG) for new product categories including men’s sportswear, activewear and golf apparel.

In addition to Izod’s wholesale operations, the company will also operate the e-commerce store Izod.com. The new product categories complement Centric’s current portfolio of licensed Izod product categories in the kids’ and accessories divisions.

“We are pleased to continue our strong partnership with Authentic Brands Group,” says Jason Rabin, chief executive officer, Centric Brands. “The addition of the Izod men’s collection complements our existing Izod business, allowing us to offer customers a well-rounded offering of lifestyle product across several categories that will drive customer acquisition and loyalty for the brand.”

The Izod apparel division will be part of the men’s and women’s platform led by Suzy Biszantz, men’s and women’s sportswear group president. Centric has also added Geoff Barrett to the team to lead the Izod men’s business. Barrett brings a wealth of information, insight and expertise, as well as a history of working with the Izod brand to support its growth trajectory.

“This is an important expansion of our relationship with Centric Brands,” says Jarrod Weber, group president lifestyle, chief brand officer, ABG. “Izod is an iconic brand with rich history, and it will be a focused strategic initiative to continue to grow the Izod business.”

The Izod collection is available at department store retailers and on Izod.com.

 

Hide comments
account-default-image

Comments

  • Allowed HTML tags: <em> <strong> <blockquote> <br> <p>

Plain text

  • No HTML tags allowed.
  • Web page addresses and e-mail addresses turn into links automatically.
  • Lines and paragraphs break automatically.
Publish