H&M, Schwinn Go Retro for ‘Stranger Things’
Netflix has taken “Stranger Things” out of the Upside Down with a new collaboration in the apparel and cycling verticals.
The content streaming company will launch a capsule collection with H&M to include t-shirts, tanks, shorts, playsuits, swimwear and various poolside accessories. Items in the line will be replicas of garments worn in the show and pieces that feature the series’ logo.
Netflix will also take the “Stranger Things” license to the blacktop through a partnership with Schwinn. Schwinn’s limited-edition model is designed after the bike rode by the Lucas Sinclair from the show’s world.
The bike marks Schwinn’s second collaboration with “Stranger Things,” as the company launched Mike's Bike last year.