Stephanie Sperber’s White Space Entertainment will focus on maximizing revenue for entertainment brands worldwide.
Sperber will serve as the company’s chairman and chief executive officer.
The new venture will aim to ensure that IP owners are able to take more control of their franchise development and revenue upside. It will also identify strategies to exploit brands through both traditional and digital platforms and partners.
White Space Entertainment has already secured a number of brands including Dr. Seuss, Uglydoll and DR1 drone racing league. The agency will also undertake the launch of an all-new franchise, called Benji.
Meanwhile, White Space’s advisory services, which currently represent studios such as Sony, STX and gaming developer Starbreeze, will focus on franchise development, branding, alliances, marketing and retail.
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