License Global is part of the Informa Markets Division of Informa PLC

This site is operated by a business or businesses owned by Informa PLC and all copyright resides with them. Informa PLC's registered office is 5 Howick Place, London SW1P 1WG. Registered in England and Wales. Number 8860726.

Crayola Signs with Brainbase

Brainbase Assist will provide Crayola with software for their licensing business.

Brainbase, a technology company focused on intellectual property needs, has announced that Crayola has chosen to unify its global licensing operations on Brainbase Assist. 

“Crayola is excited to partner with Brainbase, which will allow us to holistically service our licensed business more efficiently through their innovative platform,” says April Heeren, general manager, outbound licensing, Crayola.

Brainbase Assist will provide Crayola end-to-end visibility of their global consumer products business, automating tasks, streamlining workflows, and enabling real-time performance monitoring via dashboard analytics.

“As one of the world’s most recognizable brands, Crayola is a true leader when it comes to innovative children’s consumer products,” says Nate Cavanaugh, co-founder, chief executive officer, Brainbase. “By leveraging Brainbase Assist’s unified licensing product modules, advanced analytics and machine learning capabilities, Crayola will continue to flourish and grow as they develop impactful licensed products that bring smiles to families across the globe.”

The Crayola Licensing team will use Brainbase Assist to streamline and manage workflows such as product development, sales and royalty reporting, contract and digital asset management, analyze business performance, and collaborate efficiently with all of its licensing partners.

Crayola joins a growing Brainbase customer list with brands including BBC Studios, BuzzFeed, Chefclub, kathy ireland Worldwide, Moose Toys and Sanrio.

Hide comments


  • Allowed HTML tags: <em> <strong> <blockquote> <br> <p>

Plain text

  • No HTML tags allowed.
  • Web page addresses and e-mail addresses turn into links automatically.
  • Lines and paragraphs break automatically.