Among the new names joining the 300 strong exhibitor line-up this year are Pepsi, Stanfords, NOW That’s What I Call Music, Lee Stafford, PGA TOUR, Vimto International and The Shakespeare Birthplace Trust.
Now in its 17th year, BLE is the only pan-European event dedicated to licensing and brand extensions. The event will take place Oct. 13-15 at London’s Olympia.
“We are thrilled at how this year’s event is shaping up,” says Darren Brechin, event director, BLE. “The diversity of categories represented on the show floor is a clear reflection of a burgeoning industry with more and more brands realizing the potential licensing can bring.”
This year’s show will also feature more free educational content than ever before. Sessions will run in the Licensing Academy and Brands & Lifestyle Theatre, and for the first
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