Julia Jensen will now be responsible for driving WBCP’s PR efforts for global licensing, retail and promotional programs.
NORTH AMERICA–Warner Bros. Consumer Products has appointed Julia Jensen to serve as the group’s senior vice president of publicity and communications.
In her new role, Jensen will be responsible for developing communication strategies that position WBCP has an industry leader as well as propel consumer engagement and awareness for its brands and franchises. She will also collaborate with partners cross-divisionally and externally to drive PR efforts for global licensing, retail and promotional programs across all WBCP products and experiences.
Jensen joins WBCP from WWE, where she served as vice president of brand. During her tenure, she developed strategies designed to increase brand engagement and cultural relevancy. She also spent 15 years at Mattel, where served as vice president of global brands communications. During her tenure, she spearheaded the global communication strategy for brands such as Barbie.
Jensen has also held positions at Fleishman-Hillard, Ketchum, and Agnew, Carter McCarthy, where she developed creative programs for brands like Levi’s Jeans, Cabbage Patch Kids and Clorox.
“Julia is a highly accomplished communications executive, who will be an essential asset to our team as we continue to drive meaningful brand engagement with our fans,” says Pam Lifford, president, WBCP. “Our division has been experiencing a time of exciting transition and growth and I couldn’t be more excited to work alongside Julia to shape and communicate our narrative with key stakeholders.”