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WBCP Increases Focus on India

WBCP Increases Focus on India
  Warner Bros. Consumer Products has expanded the role of Preston Kevin Lewis to include the India market.

Warner Bros. Consumer Products has expanded the role of Preston Kevin Lewis, managing director, Australia and New Zealand, to include oversight of the India market.

The appointment comes as WBCP places increased focus on emerging markets to develop significant brand growth around its portfolio of properties.

Lewis will be responsible for building WBCP's interests in India, while continuing to drive the successful Australia and New Zealand businesses. He will oversee all sales, marketing, promotions, clip licensing, media and retail partnerships related to merchandising and product licensing business in India. 

“I'm delighted to announce that Preston will be bringing his extensive skill set to the India market, in addition to continuing his existing responsibilities for Australia and New Zealand,” says Jeffrey Whalen, senior vice president, International Licensing, WBCP. “I am very confident that he will introduce new initiatives, create partnerships with major brands in India and successfully grow our consumer products business in this important market.”

Lewis joined WBCP in 2006 as vice president of international licensing. Prior to joining WBCP, Lewis held a variety of positions at several other multi-national entertainment companies including Disney Consumer Products, MTV Program Enterprises and HBO Home Video.

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