In his new role, Carroll with work to drive Pedigree’s sales team forward across all sales channels and ranges including annuals, yearbooks, learning and seasonal activity formats for kids.
Carroll was previously head of book buying for Sainsbury's Supermarkets.
“In view of the changing face of retail and the need for all suppliers to measure up, we have asked Phil to join us to help develop our existing trading models and relationships to further address the needs of our retail customers," says Matthew Reynolds, publishing director, Pedigree. "Phil has a wealth of experience covering all books categories, which is particularly relevant to our licensed-based approach to the market. We very much look forward to having Phil as part of our team.”
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