National Wildlife Plants Licensing Head

The National Wildlife Federation has selected Sharon Bennett to serve as head of licensing and partnerships.
License Global

January 4, 2019

National Wildlife Plants Licensing Head

In her new role, Bennett will oversee The National Wildlife Federation’s innovation and marketing team’s expansion into new licensing and partnership opportunities.

“Sharon brings deep expertise in building licensing businesses at world-class brands," says Dawn Rodney, vice president, Innovation and chief marketing officer, the National Wildlife Federation. "I am thrilled she is joining my team to lead this division and drive innovative partnerships in support of the National Wildlife Federation’s critical mission of recovering America’s wildlife.”

Bennett is a highly regarded senior-level executive whose expertise spans brand building, marketing partnerships, content acquisition and global licensing.

Most recently, she led Bennett Branding, her brand partnership and global licensing agency. Previous roles include senior vice president positions at Discovery Communications, Fox Family Worldwide and Iconicfuture.

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