"Anki Drive" lets players battle real-life robot cars using their smartphone as the controller.
Joby Otero will serve as the company's chief creative officer, while Craig Rechenmacher has been appointed chief marketing officer.
Both Otero and Rechenmacher will set out to make “Anki Drive” an interactive experience for players of all ages aimed at bringing a completely new dynamic to the interactive toy space.
Otero is a 23-year veteran of the games industry. Most recently he was vice president of art and technology at Activision, where he was a key leader driving the creation of the multi-billion dollar Skylanders franchise.
Rechenmacher has 17 years of experience driving brand, product, digital marketing and business development. He most recently held the position of chief marketing officer of Slacker Radio, the world’s most complete music service. Prior to Slacker,
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