Endeavor has appointed former Uber exec Bozoma Saint John to the role of chief marketing officer.
Saint John will work to enhance Endeavor’s marketing efforts including Endeavor Global marketing clients and premium brands. She will also work across Endeavor’s network of companies including WME, IMG, UFC, Professional Bull Riders, the Miss Universe Organizations and Frieze.
“Boz’s strong creative vision has the power to create cultural moments that are transformative for brands,” says Ari Emanuel, chief executive officer, Endeavor. “We’re excited for what it means when her vision comes face-to-face with our client roster and portfolio of brands who are shaping the cultural conversation around the world every day.”
A 20-year marketing veteran, Saint John recently served as the chief brand officer at Uber. Previous roles include head of global consumer marketing at Apple Music and iTunes, head of music and entertainment marketing at PepsiCo and more.