Disney Transforms U.K. Street for 'Ralph' Premiere

To celebrate the U.K. release of Wreck-It Ralph, the Disney marketing team has given East London’s famous Brick Lane an 8-bit makeover, giving the street some classic arcade flair. 

The new 8-Bit Lane features pixelated statues of animals, cars and scenery, as well as a plethora of Wreck-It Ralph assets.

8-Bit Lane also features the world’s first blipp-able building. Using the Blippar app fans can see the Nicelanders house in 3D and play a game featuring Ralph.

The Walt Disney Animation Studios flick hits U.K. theaters Feb. 8. To see other pictures of 8-Bit Lane, visit the License! Global Facebook page.