McKenna Morgan

Celebrities are jumping into the beauty business more than ever.

From highlighting heroes to encouraging indoor physical activity, many brands (and even the WHO) are teaming up to encourage consumers to stay safe and healthy.

Licensed beauty and cosmetics collabs become more popular as they continue to reflect customers’ changing lifestyle trends.

June is Pride month. LGBTQ support across the world has skyrocketed over time. Brands have taken notice and joined in on the festivities through branded products.

Experts predicted a shift from mostly in-person to digital shopping for years, but the COVID-19 pandemic was what sent that trend over the edge.

Traditional sports and esports are top consumer earners worldwide. Is one more valuable than the other for licensed brand extensions?

NFTs, or non-fungible tokens, are a new industry taking over the licensed good market. But what do licensed digital products mean for physical products?

The cosmetics industry is ever evolving, but one thing consistently works: licensing.