McKenna Morgan

Experts predicted a shift from mostly in-person to digital shopping for years, but the COVID-19 pandemic was what sent that trend over the edge.

Traditional sports and esports are top consumer earners worldwide. Is one more valuable than the other for licensed brand extensions?

NFTs, or non-fungible tokens, are a new industry taking over the licensed good market. But what do licensed digital products mean for physical products?

The cosmetics industry is ever evolving, but one thing consistently works: licensing.

As the vaccine is distributed throughout the world, more people will slowly re-enter life pre-lockdown. How will the licensing business and retail change as we migrate back to the outside world?

With multiple newer properties unable to film new material during the COVID-19 pandemic, licensing and merchandising brands are turning to fail-safe properties to ensure success.

Pocket.watch has already proven itself with brands like Ryan’s World. Now, they’re stepping up to the plate again with the explosive growth of Love, Diana.

2020 has caused quite the shakeup in the licensing industry, with breaking news creating waves on what seemed like a daily basis. Here are some of the stories covered by License Global that have shaped the year.