McKenna Morgan

McKenna’s Recent activity

Tik, Tok, Boom: How the U.S.’s Battle with TikTok Could Affect the Licensing Industry

Sep 25, 2020

The U.S.’s relationship with social media app TikTok is uncertain, but what does that mean for the licensing industry?

The Show Must Go On: How COVID-19 Has Changed Licensing Launches

Aug 27, 2020

With movies and television shows beginning to resume filming and moving original release dates, what’s happening to the originally planned licensing programs?

The Future of Entertainment: How Technological Advances in Entertainment Will Change Everything

Jul 25, 2020

Leading experts in entertainment discussed how they’re paving a way to a new future in a Comic-Con@Home panel.

Negotiating, Innovating and Thriving: What Comes Next After Licensing Week Virtual

Jun 19, 2020

Licensing Week Virtual has concluded, but the insights shared and the deals made will provide value for licensing industry for years to come.

Taking a Stand: How Social Causes Have Shaped Characters and Entertainment Licensing

Jun 16, 2020

The second day of Licensing Week Virtual revealed how the world’s sudden changes have impacted the licensing industry, particularly within the characters and entertainment sector.

Double Tap: How Social Media Has Changed E-Commerce

May 18, 2020

As people are shopping online more than ever, what impact does social media e-commerce have on retail as a whole?

‘Tiger King’ Star Carole Baskin Talks Big Cat Rescue Licensing

May 07, 2020

Big Cat Rescue’s Carole Baskin talks to License Global about “Tiger King,” saving big cats and her licensing venture with Represent.

Don’t Fear The Reefer: Why Cannabis Licensing Could Be The Next Big Thing

Jan 09, 2020

License Global takes a look at how cannabis could change the licensing industry over the next decade.

A Decade of Influence: How Collabs Changed the Beauty Game

Dec 31, 2019

As the beauty industry continues to evolve in the 2020s, License Global examines where the business went and where it’s headed.