McKenna Morgan

With multiple newer properties unable to film new material during the COVID-19 pandemic, licensing and merchandising brands are turning to fail-safe properties to ensure success.

Pocket.watch has already proven itself with brands like Ryan’s World. Now, they’re stepping up to the plate again with the explosive growth of Love, Diana.

2020 has caused quite the shakeup in the licensing industry, with breaking news creating waves on what seemed like a daily basis. Here are some of the stories covered by License Global that have shaped the year.

The U.S.’s relationship with social media app TikTok is uncertain, but what does that mean for the licensing industry?

With movies and television shows beginning to resume filming and moving original release dates, what’s happening to the originally planned licensing programs?

Leading experts in entertainment discussed how they’re paving a way to a new future in a Comic-Con@Home panel.

Licensing Week Virtual has concluded, but the insights shared and the deals made will provide value for licensing industry for years to come.

The second day of Licensing Week Virtual revealed how the world’s sudden changes have impacted the licensing industry, particularly within the characters and entertainment sector.