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SPD Expands New Brands

SPD Expands New Brands

SPD Brands has announced a series of new licensees for its properties Heart Girl, Flight Patterns and Malibu Life. The Licensing Group represents SPD worldwide.The Licensing Group has secured licenses for removable skins with Zing Revolution for electroni

SPD Brands has announced a series of new licensees for its properties Heart Girl, Flight Patterns and Malibu Life. The Licensing Group represents SPD worldwide.

The Licensing Group has secured licenses for removable skins with Zing Revolution for electronics covers, hard cases, wall coverings and other home products for all three brands.

In addition, several other licensees have signed on for the Heart Girl brand, including the McSteven’s Company for a line of hot chocolate drinks and cake mixes and Glittertainment for temporary glitter tattoos.

Back-to-school items for Malibu Life were introduced in Italy by Multiprint.

“All three properties drew significant attention at this year’s Las Vegas Licensing Show,” says Danny Simon, president, The Licensing Group. “We are thrilled that the licensing programs for Heart Girl, Flight Patterns and Malibu Life are off to a great start, and we expect to sign up more companies before the end of the year.”

The Licensing Group is looking to continue to expand all three properties into additional categories including apparel, stationery, accessories, games and publishing.

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