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Pok

The Pokémon brand in Canada is expected to reach $30 million in retail sales in 2007, representing double—and, in some categories, triple—the business it did in 2006, including sales of video games, trading cards, toys, home de

The Pokémon brand in Canada is expected to reach $30 million in retail sales in 2007, representing double—and, in some categories, triple—the business it did in 2006, including sales of video games, trading cards, toys, home decor, and apparel. This resurgence was fueled by the launch of the Pokémon Diamond and Pokémon Pearl video games for the Nintendo DS, featuring more than 100 new Pokémon characters, and the introduction of a new expansion of the Pokémon Trading Card Game in May.

Pokémon Diamond and Pokémon Pearl are the fastest-selling video games in the history of the series, with worldwide sales in excess of 10 million games, and Pokémon Trading Card Game sales up an astounding 300 percent.

Already a top-rated program on Cartoon Network in the United States, the Canadian debut on YTV of the 10th season of the animated TV series “Pokémon: Diamond and Pearl,” is generating impressive ratings since its start on Sept. 28.

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