Pepsi has signed Ripple Junction to produce a line of retro t-shirts to commemorate the Diet Pepsi and Ray Charles’ ads for “You Got the Right One Baby, Uh-Huh!” that ran in the early 1990s.
Select t-shirt styles are currently available at Urban Outfitters retail locations and online, Kitson retail locations and online, and on Pepsi’s e-commerce shop, shop.pepsiusa.com, beginning in mid-July.
The recent collaboration was brokered through The Joester Loria Group, Pepsi’s exclusive licensing agency for North America, Act III Licensing and the Ray Charles marketing group, the licensing agency for The Ray Charles Foundation.
“Mr. Charles stated that the Diet Pepsi campaign was one of the highlights of his career and that “You’ve Got The Right One Baby, Uh-Huh!” was one of his most popular songs,” says Valerie Ervin, president of the Ray Charles Foundation.
“Pepsi's ability to maintain youth appeal over the course of multiple generations has made it a true pop culture icon" says Joanne Loria, executive vice president of The Joester Loria Group. “Whether it’s connecting with the latest trends in music, sports, fashion or culture, Pepsi is always reinventing itself, remaining relevant and youthful, while staying true to its heritage."