Lunartics and Creative Brands Group will begin with publishing and toy ideas before extending the brand to other categories. The central pillar of the brand is as a highly collectable concept; there are 147 characters so far and each Lunartic has its own vital statistics, including burp volume, highest snooker break, IQ and clumsiness, like a ready-made trading card game. Flynn and Harris are brimming over with ideas about what goes on inside the world of the Lunartics and its application beyond the highly detailed drawings. Lunartics all play snooker and all have their own spaceship (some manually powered, some powered by thought, and some with a mind of its own), which they use to take the stars they are nurturing to the outer universe before they get too big. With one leap of the imagination all this intricate detail becomes iPhone apps, games, websites and clubs for children, collectible toys, novels and even animation.
The Keith Pashley Project will continue to promote and market the brand in the U.K. while the U.S.-led strategy takes shape.
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