Lunartics Creators Aim for the Stars

April 6, 2018

Deep inside the earth's moon is a crazy world populated by extraordinary characters called Lunartics. It's a world designed and drawn by Danny Flynn. He and Simon Harris have been mulling, inventing, devising and living the world of the Lunartics for seven years since they first discussed it over a beer, and it's now ready to bring to market. Lunartics took a booth at Licensing International Expo in 2009 to test the waters and were buoyed by the enthusiastic response. On April 1 they signed a deal with Creative Brands Group to represent the property in the U.S. and Canada in a move that promises the best start for this very eclectic brand.

Lunartics and Creative Brands Group will begin with publishing and toy ideas before extending the brand to other categories. The central pillar of the brand is as a highly collectable concept; there are 147 characters so far and each Lunartic has its own vital statistics, including burp volume, highest snooker break, IQ and clumsiness, like a ready-made trading card game. Flynn and Harris are brimming over with ideas about what goes on inside the world of the Lunartics and its application beyond the highly detailed drawings. Lunartics all play snooker and all have their own spaceship (some manually powered, some powered by thought, and some with a mind of its own), which they use to take the stars they are nurturing to the outer universe before they get too big. With one leap of the imagination all this intricate detail becomes iPhone apps, games, websites and clubs for children, collectible toys, novels and even animation.

Lunartics

co-founder Harris, says, "It will be vital to get the Lunartics into the playground so that children get to know them and want to find out more. It's also important to us that the Lunartics live on the earth's moon so that kids can look up and think, 'The Lunartics are up there playing Moon Dodge and having a fun time'."

The Keith Pashley Project will continue to promote and market the brand in the U.K. while the U.S.-led strategy takes shape.

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