DRi’s Kimmidoll brand has inked a deal with UK Greetings for a greeting card range for the British market.
UK Greetings will develop ranges for the Kimmidoll brand and its younger-focused brand, Kimmidoll Junior. The Kimmidoll collection will launch in May, with the Kimmidoll Junior line set for a spring 2013 debut.
“We are delighted to be welcoming UK Greetings to the Kimmidoll licensing program, the development of the greeting cards could not be in better hands,” says Alicia Davenport, licensing director, DRi Licensing. “With beautiful graphics and uplifting messages, Kimmidoll is absolutely perfect for greetings cards and we are extremely excited about introducing the property into a new sector. This year will be an exceptional year for the brand as there are more high profile licensing partners lined up.”