P/K Lifestyles, a division of P/Kaufmann, and HGTV Home are partnering for the launch of decorative fabric collections. Licensing agency Beanstalk brokered the deal on behalf of HGTV Home.
The HGTV Home decorative fabric collections will offer looks and styles inspired by HGTV Home lifestyles. The initial collections–Community and Graphic Control–will embody a “cool, hip vibe with a classic sensibility” and include iconic prints, textures, solids and jacquards. Community is inspired by native, rural and folk traditions, while Graphic Control will be more “simplistic and organic,” with wide and diagonal stripes, color blocking and geometric prints.
"The HGTV Home partnership adds to the diversity of looks and brands that P/K Lifestyles is so well known for," says Daniel Bonini, president, P/K Lifestyles. "It was important to launch a high impact fabric collection that is true to the HGTV Home design vision and support it with an aggressive product launch that adds to the fast-growing HGTV Home brand."
"We are excited to introduce fabric collections that reflect the design aesthetic of HGTV yet are versatile enough to mix and coordinate giving the home a personal, tailored look," says Pamela Maffei-Toolan, vice president design, P/K Lifestyles.