Conair has signed on to develop a health and beauty range inspired by Sanrio's Hello Kitty, according to U.K. agent Fluid World.
Licensee Conair currently has a deal with Argos for a line of Hello Kitty-branded electrical hair care offerings featuring an exclusive design. The line includes a mini crimper, mini straightener, curling iron, hair dryer and full-size straightener. In addition, Conair has launched two Christmas lines, a hair dryer and mini crimper at Boots.
The license deal with Conair also includes cosmetic bags at Boots, Superdrug, Claire's Accessories and independents, as well as a range of hair accessories, which launched in July at Boots and Superdrug.
"Conair is one of the world's leading manufacturers of electrical hair care and they have a real understanding of building brands within this area," says Libby Grant, brand director at Fluid World. "The electrical hair care range in Boots is another example of how diverse the Hello Kitty brand is and its relevance to the fashion-conscious teen and young adult market."