The Dog Laps Up Ice Cream in Portugal

Photography brand The Dog, part of the 4Kids International brand portfolio, has increased its presence in Portugal with a promotion that pairs The Dog-themed plush with Ola ice cream.The Ola promotion ran nationally in Portugal in more than 37 Ola ice cre

April 6, 2018

Photography brand The Dog, part of the 4Kids International brand portfolio, has increased its presence in Portugal with a promotion that pairs The Dog-themed plush with Ola ice cream.

The Ola promotion ran nationally in Portugal in more than 37 Ola ice cream stores through the early spring. Customers were offered a branded mini plush with the purchase of an item from Ola's kids' ice cream menu.

Artlist Collection: The Dog and companion brand, The Cat, have established a strong European licensing presence across key categories such as plush, online greeting cards, mobile phone and mp3 accessories, video games, bags, wallets, nightwear, collectibles, bedding and homeware.

The Pig is the latest addition to the franchise and is developing a presence in the U.K. and France, with 4Kids looking to broaden its range of licensees and territories.

"The Dog is part of the increasingly strong Artlist Collection franchise and lends its unique visual style to a variety of licensing categories," says Sandra

Vauthier-Cellier, managing director, 4Kids Entertainment International. "The Dog continues to attract interest from licensees and promotional partners because of its strong history of success in both areas."

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