CCL Rides Primary Wave

U.K. agency Corporate Creative Licensing has signed a deal with U.S.-based Primary Wave Music Publishing to license Primary Wave's music catalog.Michael Gottlieb, head of licensing at Corporate Creative Licensing, says: "I have long admired the way P

April 6, 2018

U.K. agency Corporate Creative Licensing has signed a deal with U.S.-based Primary Wave Music Publishing to license Primary Wave's music catalog.

Michael Gottlieb, head of licensing at Corporate Creative Licensing, says: "I have long admired the way Primary Wave Music Publishing market their song rights, from developing an animated series featuring the songs of Hall and Oates to licensing Nirvana lyrics on Converse sneakers."

Primary Wave Music Publishing's catalog includes an interest in the Beatles' songs written by John Lennon, the catalogs of Kurt Cobain/Nirvana, Steven Tyler/Aerosmith, Daryl Hall and John Oates and Maurice White (Earth, Wind & Fire) among others and and approximately 3,000 film music titles.


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