Burberry to Expand E-Commerce, Menswear

Luxury group Burberry has said it plans to step up its expansion, after strong sales of coats and leather goods helped it beat profit forecasts. It will focus on emerging markets, e-commerce and menswear. "We do believe that Burberry, distinct from w

April 6, 2018

"We do believe that Burberry, distinct from what's happening in the marketplace, has got specific momentum in the brand right now," Stacey Cartwright, chief financial officer, tells Reuters.

He said Burberry's speed in reacting to the downturn, when it slashed costs, jobs stocks and ranges, as well as a response to the recent pick-up in trading, when it introduced an extra April Showers collection, showed it could cope with an uncertain trading environment.

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