Airfix Joins Imperial War Museum's WWI Program

"We were keen to secure the Imperial War Museum as a license as part of our strategy to commemorate significant anniversaries and in particular that of WWI," says Darrell Burge, head of marketing for Airfix, part of Hornby Group. "The museum offers us expert advice and unrivalled access to its collections ensuring that our products are accurate. As a first step, in 2011, we will launch our Victoria Cross Icons collection, telling just a few of the incredible stories of bravery featured in the new Ashcroft Gallery."

The museum will reveal more licensing deals over the next 12 months.