Children’s undergarment brand Handcraft Manufacturing and Emoji have teamed for a new collection launching this spring. The deal was brokered by Retail Monster, The Emoji Company’s North American licensing agent.
“We are certain that our ability to portray this brand is limitless,” says Marshall Mizrahi, vice president, Handcraft. “We look forward to a successful partnership as we work to amplify the longevity of the Emoji brand!”
The Handcraft x Emoji line will debut this May at Walmart stores across the U.S. expanding into Target, Amazon and other retailers starting fall 2020. The line will include underwear for boys and girls, ages 2 and up.