Xilam Animation has selected Licensing Works! to represent its animated series “Oggy and the Cockroaches” in North America. Licensing Works! will aim to extend the brand across several categories.
“As a leading market in licensed merchandise retail sales, North America represents a significant growth opportunity for ‘Oggy and the Cockroaches,’” says Marie-Laure Marchand, senior vice president, global licensing, Xilam Animation. “The response to the new content since its launch on KidsClick has been fantastic, and we’re confident that with its enthusiasm, creativity and expertise, Licensing Works! is the perfect partner to maximize the potential of ‘Oggy’ in such a huge market and build upon the success of our global licensing program.”
The appointment comes as “Oggy and the Cockroaches” becomes available on more broadcast networks and streaming services in the region.