CPLG: The Licensing Agents Who Came to Tea
HarperCollins Children’s Books has appointed CPLG as consumer products licensing agent through 2020 for children’s classic The Tiger Who Came to Tea.
Judith Kerr’s children’s classic The Tiger Who Came to Tea celebrated its 50th anniversary in 2018, with events across the U.K. leading into 2019. To commemorate the achievement, an animated TV special airing on Channel 4 Christmas 2019 will feature the voices of Benedict Cumberbatch, David Oyelowo, David Walliams and Tamsin Greig. In the lead up to the special program, the multi-million-selling picture book is also expanding into new product categories and additional retail channels.
“Now is the perfect time to be a licensee for Tiger, which has had such a huge publishing record for over 50 years,” says John Taylor, managing director, CPLG U.K. & France. “We are very excited to expand the consumer product offering for the brand across apparel, gifting and nursery categories, in keeping with Judith Kerr’s adored characters.”
CPLG The Tiger Who Came to Tea is set to build on the existing licensees put in place by HarperCollins Children’s Books including Aurora World, Paul Lamond Games, Milly & Flynn, Woodmansterne and Star Editions.
“We are delighted to be bringing CPLG’s expertise to bear on this incredible and enduring brand,” says John Collins, director, commercial brand, licensing development, HarperCollins Children’s Books. “Working with our current licensees, and bringing new partners into the licensing programs, CPLG will help reinforce the status of Tiger as a heritage evergreen title, ensuring more children than ever find new ways to enjoy Judith Kerr’s beloved tea-time guest.”