Advanstar Global has signed a definitive agreement to acquire ENK International, a company that organizes fashion events in New York, Las Vegas, Europe and Asia, featuring properties such as Fashion Coterie, Intermezzo and Accessorie Circuit.
With this acquisition, Advanstar Global has significantly expanded its global event portfolio, adding ENK’s brands to its MAGIC, PROJECT, FN Platform, Licensing Expo and other events.
“Having ENK, MAGIC and PROJECT within the same family of companies provides the fashion industry a choice of intimate and customized environments that satisfy their market needs. This allows us to be more responsive to our customers as we work to coordinate dates and venues, which makes the process more valuable for exhibitors and retailers,” says Joe Loggia, chief executive officer, Advanstar Global. “Moreover, Advanstar Global has made significant investments in new technology that will enable our company to further drive value, service and solutions across the entire fashion marketplace.”
While ENK and Advanstar Communications will continue to be operated separately, ENK customers will have access to Advanstar’s new Shop the Floor digital solution, slated to launch in early 2013.
Shop the Floor combines the power of personal connections with the convenience of an online marketplace, creating fashion’s largest digital business network. Shop the Floor will extend MAGIC and ENK beyond the show floor to cover the entire market cycle, improving the in-season experience for buyers and brands alike.
“The evolution of MAGIC, PROJECT and ENK will form the most comprehensive collection of trade shows serving every major fashion segment,” says David Witman, general merchandise manager, menswear, Nordstrom. “As retailers, we benefit from expanded access to all of the key brands, diversity of in-market offerings and a more impactful experience. It’s the smart thing to do for our industry.”