High Performance

How Perry Ellis International is stepping up its game.
Ben Roberts

April 11, 2022

Perry Ellis

At A Glance

  • License Global speaks with Oscar Feldenkreis, chief executive officer, Perry Ellis International.

Global retailer, licensee, apparel company and owner

Perry Ellis International

(PEI) is no stranger to the world of sports, representing some of the premier brands in sports such as: Nike, PGA Tour, Callaway and Original Penguin by Munsingwear.

But, with changing consumer priorities, the clothing company is leaning into the world’s newfound love of the outdoors and the growing demand for a sporting lifestyle. Golf, in particular, is a category that found new fans, players and amateurs flooding to the fairways following a long stretch of indoor activity, sparking a new chapter for the sport.

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