Global retailer, licensee, apparel company and owner Perry Ellis International (PEI) is no stranger to the world of sports, representing some of the premier brands in sports such as: Nike, PGA Tour, Callaway and Original Penguin by Munsingwear.

But, with changing consumer priorities, the clothing company is leaning into the world’s newfound love of the outdoors and the growing demand for a sporting lifestyle. Golf, in particular, is a category that found new fans, players and amateurs flooding to the fairways following a long stretch of indoor activity, sparking a new chapter for the sport.

Want to learn more? Check out the full story here in the April issue of License Global, out now!