August 2022August 2022

License Global's August issue – The fashion issue – is out now! Hear from brands like Hot Topic, Pokémon, The Smiley Company and more!

License Global

August 4, 2022

1 Min Read

At a Glance

  • On the cover: Hot Topic, the pop-culture company, shares its out-of-the-box licensing strategies.
  • Find out what's new at Brand Licensing Europe 2022, including its fashion theme and its educational opportunities.
  • Also in this issue: The Smiley Company, The Pokémon brand, an exclusive interview with Steve Aoki and more.

The August issue of License Global, the fashion issue, is here!

In the cover story, Hot Topic, the pop-culture company, shares its aggressive growth strategy of location-based experiences, discord server communities and more. License Global sat down with Steve Vranes, chief executive officer, Hot Topic, to learn more about what out-of-the-box strategies the retail giant has leveraged to cement its place in the licensing industry.

The August issue celebrates the return of Brand Licensing Europe and its fashion theme for 2022 with a preview of what to expect at Europe's biggest licensing show.

Also inside the issue, License Global spotlights how TikTok influencers bring their POV to the licensed fashion world, how The Pokémon brand has landed at the heart of the fan-driven fashion evolution and how Steve Aoki, DJ, producer, entrepreneur, went from screen printing merch for his band to spearheading several notable licensing collaborations.

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