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Expect the Unexpected

Retail challenges are looming for 2022.

Jane Neal

April 15, 2022

1 Min Read
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The last two years have seen many challenges within the retail environment – accompanied by shift-ing consumer shopping preferences. Starting in 2020, the effects of COVID-19 seemed astronomical as lockdowns and work/stay-at-home behaviors brought in-store traffic to an unprecedented trickle. Manufacturers and marketers saw dramatic changes in what people were purchasing – or not purchasing. As dressy apparel, dining out, travel and leisure took a nosedive, consumer spending turned to home décor, home entertainment and outdoor recreation. Just as vaccines were launched, a new variant emerged sending people into another tailspin.

COVID-19 led to workforce chal-lenges as people left jobs or simply opted not to return to jobs they’d had previously. Supply chain issues started making headlines in 2021 and continue to cause consternation. Then last Decem-ber, inf lation hit a 39-year high (Source: USA Today). Despite all of this, in January, the retail sector was feeling optimistic heading into 2022.

Want to learn more? Check out the full article in the April issue of License Global!

About the Author(s)

Jane Neal

Content Editor, License Global

Jane Neal is a Content Editor for License Global. Working remotely in the great state of Wisconsin, Jane specializes in retail and pop-culture trends.

She has worked extensively in the communication field as a managing editor, advertising copywriter, technical writer and journalist. She detoured for several years into academia where she taught journalism, English and humanities at the college level.

A complete Marvel nerd, she enjoys food, films, fishing, friends and family … and alliteration.

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