The NBA Slam Dunks the Licensing GameThe NBA Slam Dunks the Licensing Game
How the global sports brand delivers NBA-themed merchandise to fans worldwide.

At a Glance
- License Global speaks to Rob Millman and Lisa Piken Koper about what opportunities exist for NBA brand extensions.
Sports fans and sports merchandise are like macaroni and cheese – it’s hard to imagine one without the other. For decades the National Basketball Association has shown that it knows how to court its fans, cashing in on their fervent loyalty. Spanning generations and cultural segments, iconic representations of team- and player-themed regalia – sneakers, jerseys, shorts, T-shirts and more – have long been commonplace sights. But, as society and consumerism continue to evolve, the traditional apparel and footwear sector is continuously being joined by new channels.
Want to learn more? Check out the full story here in the April issue of License Global, out now!
Read more about:
NBAAbout the Author
You May Also Like