It’s the Little Things

How one man’s joy for toys led to a big business in miniatures.

Jane Neal, Content Editor

January 20, 2022

1 Min Read
Super Impulse Toys
Super Impulse

Whether it was Army Men, introduced in 1938 (Time, 2011) Fisher-Price Little People in the ’50s, Liddle Kiddles, Matchbox cars in the ’70s or Polly Pocket in the ’90s, it seems every generation has treasured its small toys. Perhaps no one understands that better than Alan Dorfman, president, Super Impulse, a company that specializes in miniature toys. From tiny Rubik’s Cubes to ultra-small board and card games and down-sized video games (that really work), Super Impulse has created some amazingly compact things. But why this obsession with small things, which appeal not only to kids, but also grown-ups? 

“Think about the origin of toys – relics found in architectural digs,” says Dorfman. “Dolls are among the earliest toys. What are dolls? Miniature replicas of people. Toy chariots were found at ancient Roman digs – miniatures! Toys evolved as miniature replicas of the world around us.”  

Dorfman adds that it’s not just children who love miniatures.  

“People, not just children, have an emotional attachment to miniatures. It not only reminds them of their childhood, but they recreate what is important to them, what makes them happy,” he adds. 

Read more about Super Impulse in the latest issue of License Global. 

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Super Impulse

About the Author(s)

Jane Neal

Content Editor, License Global

Jane Neal is a Content Editor for License Global. Working remotely in the great state of Wisconsin, Jane specializes in retail and pop-culture trends.

She has worked extensively in the communication field as a managing editor, advertising copywriter, technical writer and journalist. She detoured for several years into academia where she taught journalism, English and humanities at the college level.

A complete Marvel nerd, she enjoys food, films, fishing, friends and family … and alliteration.

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