"2020 was an unprecedented year for the U.S. toy industry," says Lennett. "The growth we've seen speaks to the fact that parents are willing to put their children's happiness above all else. The reality underpins the industry's resiliency that families look to toys in times of hardship to help keep their children engaged, active and delighted. Toys are a big part of the happiness equation."
The uptick in the toy industry also highlights a more technically savvy future. Toys – much like every other industry – have leveraged technology increasingly over the past decade.
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