Nordic Licensing Takes on Activision


Activision Publishing has signed with Nordic Licensing Company to extend the reach of the Skylanders brand in the Nordic region.

“Nordic retailers are interested in brands, not just products, and the amazing success of Skylanders speaks to the growing popularity of digital entertainment brands in this region,” says Anna Lisa McBride, co-owner, NLC. “We’re thrilled to be working with Activision, and appreciate the opportunity to help Skylanders gain even more power in the Nordic market.”