Endemol Shine Group and Jockey Club have partnered to create an official race day experience inspired by the series “Peaky Blinders.”
Stepping back in time to the 1920s, racegoers can revel in live music and drink bathtub gin at the Eden Club, watch the best racing on the track, meet Monaghan Boy–Thomas Shelby’s horse in the show–and gain a live education in horsemanship with on-hand experts from the show, The Devil’s Horsemen.
“We are so excited to be officially working with The Jockey Club and Newmarket Racecourses for the event,” says Jane Smith, Endemol Shine. “Bringing Peaky Blinders to life for fans is a cornerstone of our brand licensing strategy and partnering with organizations such as The Jockey Club, who share our passion to deliver a fantastic experience for racegoers and Peaky fans alike is testament to this.”
Tickets to the experience, taking place Aug. 3 on The July Course at Newmarket, are now available across three enclosures featuring dancers weaving through the crowds, three-course themed lunches and exclusive paddock access to meet the winners.