Sandra Vauthier-Cellier was appointed to the role of senior vice president EMEA, Fox Consumer Products in February this year. She oversees the FCP’s licensing programmes across the EMEA region along with a network of international agents. Sandra’s role encompasses sales, retail and promotions, marketing and communications, as well as brand strategy, creative and product development.
Before joining FCP, Sandra has held roles as the category manager of Europe for Coca-Cola and senior retail and marketing manager for the Mary-Kate and Ashley brand at The Beanstalk Group, managing director of 4Kids Entertainment before moving to Studio 100 as chief brand officer.
How many years have you been attending the show?
I’ve been attending the show for 16 years now but this will be my first year with Twentieth Century Fox.
How long do you usually stay for?
I’m always there for the whole three days.
What do you remember about your first visit?
Excitement, curiosity and full on WOW!
Have your needs changed in terms of what you want from the show?
I would say my expectations, rather than needs, have changed as the licensing industry has evolved. Licensing has become much stronger and more professional over the years and there is now a greater focus on business and deals.
What do you love most about BLE?
BLE is a really fun gathering and a fantastic opportunity for the industry to come together every year. It’s an event not to be missed!
When I’m at BLE one thing I always do is…have a good breakfast as it’s unlikely I will get a chance to eat during the day!
What do you do about lunch?
Lunch? What’s lunch?! However this year we’re holding a ‘D’ohnut Hour’ with Bart and Homer Simpson from 2.30pm on Wednesday. If I’m lucky, there will be a doughnut left for me to have as a late lunch between meetings!
What are you on the hunt for this year?
This year we’re looking to form some exciting new retail partnerships. We’ll also be looking for licensees who have fresh, creative and engaging ideas to help us open up our portfolio of entertainment brands to an even wider audience.
What will make it a successful show for you this year?
More partners to come on board, existing ones to blossom and retailers to be eager to stock our brands’ products!