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Licensing Expo 2016: See the World

Licensing Expo will welcome the world to Las Vegas once again with new country-specific pavilions and expanded exhibits.

April 6, 2018

4 Min Read

Licensing Expo will welcome the world to Las Vegas once again with new country-specific pavilions and expanded exhibits.

As it heads into its 36th year, Licensing Expo has expanded its global reach by increasing representation for its international exhibitors and brands.

This year, Licensing Expo will host more than 700 international brands as well as a raft of exhibitors from 33 different countries.


Furthermore, Licensing Expo has expanded its International Pavilion offerings with a new booth from Taiwan and increased representation from countries including China, El Salvador, Korea and Brazil, among others. Each pavilion will serve as its own commercial center, offering a full range of licensing activity, whether it be brands from a specific country looking to license or resources for licensors looking to bring their brand into that region.

In coming years, the show will continue to add more international pavilions as Licensing Expo continues its own expansion.

Be sure to check out the seven international pavilions that are paving the road to success for future international exhibitors through activations, new characters, seminars and more.

China Pavilion/ACG-IP Trading Centre –Booth #N236

China has had a presence at Licensing Expo for several years now, however this year, a different company–China ACG Group–will organize the country-specific pavilion.


China ACG Group has also promised several can't-miss events throughout the show including an opening ceremony and a seminar on Chinese animation and licensing. In addition, the company will showcase several of its brands including Ali Fox, which is celebrating its 10th anniversary, and the characters from the TV series "Boonie Bears."

The pavilion will also host several Chinese companies including Fantawild Animation, Beijing Dream Castle Culture Co. and China Toy & Juvenile Product Association, among others.

"The China Pavilion is organized by China ACG Group and operated by ACG-IP Trading Centre. The pavilion focuses on enhancing the value of famous Chinese ACG original brands and characters in the international market. With an on-site team in place to assist, the China Pavilion staff will provide consultation at Licensing Expo for exhibitors and attendees who are interested in learning more about the growing licensing opportunities in China," says Tuo Zuhai, chairman, China ACG Group.

Taiwan Pavilion – Booth #B86

Organized by the New Taipei City Computer Association, the Taiwan Pavilion is a brand-new exhibitor at this year's show.

The new Taiwan Pavilion will be showcasing five-toe socks from Danken Enterprise, technology-based headwear from Sound Team and waterproof LED products from Fourideal.

In addition to the products beings showcased, the pavilion will also host companies Hoping Jones, Let's Create and Multiple Link Co.

Brazilian Brands – Booth #S234

The Brazilian Brands Pavilion made its debut at Licensing Expo last year and will continue to be operated by Brazil's licensing association, ABRAL–Associação Brasileira de Licenciamento.

Like last year, the Brazilian Brands Pavilion will showcase products from companies including FICO, Kasmanas, Red Nose, Redibra, Rinaldi and Sports Club Corinthians Paulista, several of which boast licensed products from Coca-Cola, Nintendo and other top companies and brands.

Mexican Pavilion – Booth #D214

Licensing Expo will once again host the Mexican Pavilion, which will continue to be operated by Promexico.


At this year's show, the Mexican Pavilion will highlight three new associates–I.N.C. Marias, The Brand Licensing Entertainment and Alegretto–all of which will showcase brand-new properties and characters.

El Salvador Pavilion – Booth #B104

Organized by Proesa, the El Salvador Pavilion will host The Stonebot Studio, Panacea and International Freelance Services.

In addition to hosting the El Salvadorian companies, the pavilion will also showcase the companies' brands including Agent Dog, Captain Mostachini, DoodleBoo, Battle of the Spells and Droddy & Roddy, among others.

Korea Pavilion – Booths #J192, #J206

The Korea Pavilion, organized by Korea Creative Content Agency, will host approximately 14 companies at the show this year including content companies like Roi Visual, Aurora World, Redrover, Synergy Media, Daewon Media and Synergy Media, among others. According to KOCCA, the companies will debut new characters and animation series at this year's show.

Additionally, the Korean Pavilion will be introducing a new booth design at Licensing Expo 2016, which is a significant change from last year's design.

MDEC – Booth #A86

MDEC, a government agency responsible for overseeing the development and growth of the creative multimedia industry in Malaysia, is hosting the Malaysia Pavilion.

Making its Licensing Expo debut, MDEC will showcase brands including ABC Monsters, Chuck Chicken, Ejen Ali, Happy Together, Harry and Bunnie, Kobushi, Kuu Kuu Harajuku and Mia from Malaysia-based companies including Animasia Studio, Inspidea, LaLune Light Studio, Media Prima and Viz International.

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