Licensing Expo Adds 150 New Exhibitors

More than 450 companies will bring their brands to the expo this year, 150 of whom will be exhibiting for the first time.

“New exhibitors join Licensing Expo to find fresh partnerships that will extend their properties into previously unexplored territories and product categories," says Jessica Blue, vice president, Licensing Expo. "Unique and spontaneous business happens throughout the show floor–it’s where new partnerships are created and existing ones strengthened.”

Among the new additions are A&E Networks, C3 Entertainment, Chronicle Books, Fine Art America, Global Trademark Licensing, Hot Pickle, Imperial War Museums, The Licensing

"Our goal is to bring the SkyMall brand back to its roots, back to the brands, products and technology that relate to all travelers," says Chaim Pikarski, executive vice president, C&A Marketing. "Our vision for the brand is to raise the profile of SkyMall while connecting with today's travelers. Exhibiting at Licensing Expo will help us create the partner relationships necessary to reach our expectations." 

Returning exhibitors include Activision, Authentic Brands Group, BBC Worldwide, Beanstalk/Blueprint/Tinderbox, Boy Scouts of America, CBS Consumer Products, Cherokee Global Brands, Hasbro Global Licensing & Publishing, kathy ireland Worldwide, King Features, The Licensing Company, Nickelodeon, Sequential Brands, Twentieth Century Fox Consumer Products and WWE.