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Licensing Awards 2021: And The Winners Are...

The Licensing Awards winners for 2021 have been unveiled.

The Licensing Awards have announced their winners for 2021.

More than 200 retail buyers formed a judging panel offering their expert input across the product categories. Various panels convened to discuss, debate and validate all the other categories to arrive at the finalists. A ceremony on Sept. 14 revealed the winners.

The winners of The Licensing Awards for 2021 are...

The U.K. Rising Star Award 

  • Abbie Burrows, category manager hardlines and FMCG, Hasbro U.K. & EMEA

Best Retailer of Preschool Licensed Products (Age Group 0-5) 

Best Retailer of Childrens Licensed Products (Age Group 5-16) 

  • Tesco

Best Retailer of Adult Licensed Products 

  • Tesco

The Radar Award 

  • The Hut Group

Best Overseas Retailer (Not in the U.K.) 

  • Aldi

Best Licensed Retail Marketing Initiative 

  • Mrs Hinch Exclusively at Tesco Campaign

Best Licensed Promotions Campaign 

  • “Tom and Jerry” and Xplora: The Movie Partnership (Agency: Lime Communications)

Best Licensed Live Event 

  • The Gruffalo Adventures at Royal Botanical Gardens Kew Gardens 

Best Licensed Toys or Games Range 

  • “CoComelon” Toys from Jazwares/Bandai

Best Licensed Dress-Up  

  • “Star Wars, The Mandalorian” Costume for TU Sainsbury’s from Rubies Masquerade

Best Licensed Preschool Apparel or Accessories Range (0-5 Years)  

  • Peter Rabbit Classic SS21Collection for Nutmeg at Morrisons from Dennicci; and 

Best Licensed Childrens Apparel or Accessories Range 

  • The Wizarding World Kids Fashion Range from M&S

Best Licensed Adults Apparel or Accessories Range 

  • Barbie 1959 Collection from Zara

Best Licensed Written, Listening or Learning  

  • Mr Men Little Miss Books from Farshore Books 

Best Licensed Paper Products or Stationery Range 

  • “Peaky Blinders” Calendar, Diary, Greeting Cards and Gift Bag Collection from Danilo Promotions

Best Licensed Giftware Range, Home Décor, Tableware or Housewares Range 

  • Peanuts 70th Anniversary Homewares and Gift Collection from Cath Kidston 

Best Licensed Food or Drink Range 

  • “Harry Potter” Confectionery for M&S from Kinnerton Confectionery

The Innovation Award 

  • LEGO DOTS Range from Levi’s 

Best Sustainable Licensed Product 

  • “Peppa Pig” Brand Threads Range from Coneen By Design

Best Preschool Licensed Property (Age Group 0-5) 

  • “Peppa Pig” 

Best Children’s or Tween Licensed Property (Age Group 5-12) 

  • L.O.L. Surprise!

Best Teen or Adult Licensed Property 

  • Wizarding World 

Best Gaming Licensed Property

  • “Pokémon” 

Best Film Licensed Property 

  • “Peter Rabbit 2: The Runaway” 

Best Music or Celebrity Licensed Property 

  • The Rolling Stones 

Best Sports Licensed Property 

  • England Football

The Classic Licensed Property Award 

  • The Very Hungry Caterpillar

What Kids Love Award

  • Frozen

Honaray Achievent Award

  • Angela Hall, founder, H&A
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