Pnina Tornai, a leading bridal dress designer and “Say Yes to the Dress” series fixture has announced that she has selected Brandgenuity as her licensing agency of record.
Brandgenuity will help Tornai expand her name and her signature blend of glamour and femininity into a full line of wedding-related products and services. Brandgenuity has partnered with A3 Artists Agency, the talent representation for Pnina Tornai, on this effort.
“We are over the moon about working with Pnina,” says Adina Avery-Grossman, partner, Brandgenuity. “Pnina has everything we look for in a brand. Awareness, a distinctive design handwriting, an engaged audience and above all, a deep emotional connection and trust with brides everywhere.”
The Pnina Tornai brand is known for its opulent, dramatic style statements as well as her celebration of brides of all shapes, sizes and backgrounds. The agency will expand the Pnina Tornai brand into a 360-degree wedding solution, including bridal party fashion collections, footwear, lingerie, invitations, flowers, experiences and more.
“It is a dream to take my brand to the next level,” says Tornai. “I want my brides to know that not only can they have a Pnina dress, they can have a Pnina wedding. I felt a real connection with the Brandgenuity team because they understood my brand and had great ideas to surround our brides with what they want on their special day.”