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Banijay Celebrates Mr Bean 30th Anniversary with New Merch

Multiple licensing deals have been announced.

Banijay has announced a raft of new Mr Bean products to tie in with the brand’s 30th anniversary. The live-action series has been in continual distribution for 30 years and has been sold to more than 190 countries, with the character celebrating his birthday on Sept. 15.

To celebrate this birthday, Mr Bean fans will have the chance to get their hands on a range of anniversary collectible products.

“Mr Bean turning 30 is a tremendous milestone, and we are thrilled to provide fans with a wide range of products across the novelty gift space to commemorate this special day,” says Jane Smith, group director, brand licensing and gaming, Banijay Brands. “These deals enable retailers and customers to continue to engage with this much-loved brand beyond the screen. With 10 licensing agents now on board globally, the Mr Bean brand is looking as bright as ever.”

Products include a limited-edition knitted Teddy plush from Teespring and a Mr Bean commemorative coin, a very limited number of which have been signed by Rowan Atkinson.

Mr Bean’s lime green mini die-cast from Corgi was refreshed for the occasion with special 30th anniversary packaging and is available now at retail and online . The company will also release a DIY special edition of the mini with the Mr Bean figure in November. A brand-new Mr Bean Top Trumps card game from Winning Moves is also available now. 

To maximize on the character’s global popularity and reach, the company has signed its first brand licensing partnership in India, with one of the country’s leading licensing agencies - Black White Orange Brands. The two companies will work hand-in-hand to bring brand extensions to life. This accompanies further international brand licensing agents appointed in Southeast Asia (Empire), Greater China (Medialink), South Korea (Asiana Licensing), Australia (Blackmint) and J&M Brands in Benelux.

Endemol Shine Group, which owns Banijay, is exhibiting at Festival of Licensing, a month-long large-scale digital gathering that unites the global licensing industry to connect, learn, strike deals and do business on an international stage. The event takes place Oct. 6-29. Register for free now!

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