Food & Beverage

The latest licensed products, partnerships and brand collaboration news from food and beverage brands, restaurants and takeout icons.

David Burtka and Neil Patrick Harris.

Food & Beverage

Aug 8, 2022

Neil Patrick Harris and David Burtka Team Up with HelloFresh

New campaign features recipes inspired by Burtka’s previous work.

Taco Bell and Milk Bar Strawberry Bell Truffle.

Food & Beverage

Taco Bell and Milk Bar Collab on Strawberry Bell Truffles

Aug 5, 2022

Sonic's Vegan Blue Raspberry Sorbet

Food & Beverage

Sonic the Hedgehog and Menchie’s Partner to Launch Sonic Blue Flavor

Aug 4, 2022

Twinkies and Ding Dongs iced lattes.

Food & Beverage

Trilliant Food Introduces Hostess Iced Lattes

Aug 4, 2022

"Hocus Pocus 2” cereal.

Food & Beverage

Kellogg’s, Disney Brew Up ‘Hocus Pocus 2’ Cereal

Aug 4, 2022

Packaging for Mario Kart Fudge Stripes Rocky Road cookies.

Food & Beverage

Keebler Launches Limited-Edition ‘Mario Kart’ Cookies

Aug 3, 2022

Watermelon sorbet from Yogurtland.

Food & Beverage Yogurtland and Sour Patch Kids Team Up for New Sorbet Flavor

Aug 3, 2022

Jacket from the KFC x HYPE. collection.

Apparel HYPE. Unveils KFC Collection

Aug 2, 2022

Each piece from The Ice Cream Project.

Location Based Entertainment Anya Hindmarch Launches The Ice Cream Project Pop-Up

Aug 2, 2022

Food & Beverage General Mills’ Monster Cereals Return in Kaws-Designed Boxes

Aug 2, 2022

Banana pancakes with Snickers Shakers on top.

Food & Beverage Snickers Seasoning Blend Launches Nationwide

Aug 1, 2022

Prince x Happy Dad brown leather bag.

Apparel Prince Unveils Collaboration with Happy Dad Seltzer

Jul 29, 2022

The four Applebee's x Winky Lux lip glosses.

Beauty & Cosmetics Applebee’s Partners with Winky Lux with Saucy Gloss

Jul 29, 2022

Trederwen Springs water featuring flavors of Barratt candies.

Food & Beverage The Point.1888 Expands Barratt into Seven New Licensees

Jul 28, 2022

Branded Products The Hershey Company Expands S’mores Licensed Products

Jul 26, 2022

Packaging for Chupa Chups Squeezees.

Food & Beverage Rose Marketing Launches Chupa Chups Freezer Pops

Jul 26, 2022

“Miraculous” characters on Walmart’s Great Value Low-Fat Yogurt.

Food & Beverage Schreiber Foods to Bring ZAG’s ‘Miraculous’-Branded Yogurt Smoothies to Walmart Stores Nationwide

Jul 26, 2022

Food & Beverage Prime Video, Salt & Straw Collab on ‘Lord of the Rings: the Rings of Power’ Ice Cream

Jul 25, 2022

The Feminaè’s Violet Crumble Espresso Martini.

Food & Beverage Asembl Combines Menz Violet Crumble and Feminaè Beverage for New Espresso Martini

Jul 25, 2022

Krispy Kreme doughnuts.

Food & Beverage Krispy Kreme Partners with Popsicle and Good Humor for its Ice Cream Truck Doughnuts

Jul 22, 2022

Vital Life and Nick Jr. logos, respectively.

Food & Beverage Paramount Partners with Vital Life on PAW Patrol Drinks

Jul 22, 2022

Resources Licensing Expo 2022 Recap: Top Trends We Spotted on the Expo Floor

Jul 21, 2022

The Veltini.

Food & Beverage Introducing the Velveeta Veltini

Jul 21, 2022

Yoplait x Kool-Aid.

Food & Beverage Yoplait Introduces New KOOL-AID Brand Flavors

Jul 20, 2022

Food & Beverage Dos Maderas Rum Launches Series of Limited-Edition Tiki Mugs

Jul 19, 2022

The Fruit-tella ice pop.

Food & Beverage Fruit-tella Ice Cream to Hit Shelves in the U.K. and Ireland

Jul 14, 2022

The “Star Wars” Princess Leia Little Playmate cooler and “Star Wars” Obi-Wan vs. Darth Vader Playmate Classic cooler.

Food & Beverage Igloo Reveals New ‘Star Wars’ Coolers

Jul 13, 2022

Food & Beverage Kellogg and Nickelodeon Create New Kellogg's Apple Jacks Slime Cereal

Jul 12, 2022

Food & Beverage Fireball Whisky Gets Into Nuts and Snack Mixes

Jul 12, 2022

Food & Beverage Beyond Raw LIT, GNC Release Jolly Rancher Grape Flavor

Jul 11, 2022

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