Pleywell Highlights Technology at Licensing Expo

This year, Pleywell will showcase a portfolio of brands that blend gaming, inclusivity and immersive storytelling.

License Global

May 21, 2024

1 Min Read
Pleywell logo
Pleywell logoPleywell

Pleywell, a licensing agency centering brand-building and tech-driven strategies, invites attendees of Licensing Expo for an immersive physical and digital experience at booth #D220.  

“We are thrilled to bring such a diverse and engaging set of experiences to Licensing Expo,” says Anissa Fiore, president, Pleywell. “Our goal is to create fun moments that surprise and delight. Partnering with Illust to bring Chimpers to life through an innovative AR experience allows us to offer unique and memorable interactions for attendees.” 

Chimpers, an adventure brand driven by community engagement and immersive storytelling, will be featured on a classic arcade machine and AR experience provided by Illust, an expert in all things web3, augmented reality and consumer engagement. Visitors to the booth can play and enter a grand prize raffle of the Chimpers arcade machine. 

“We’re excited to bring Chimpers to life in such an interactive way,” says Jacob Timperley, co-founder, Chimpers. “As with web3, we always look to push the boundaries and this AR experience achieves that, capturing the spirit of adventure and community that defines the Chimpverse. It offers fans another new and engaging way to connect with Chimpers and frens.”  

“Partnering with Pleywell and Chimpers allows us to push the boundaries of augmented reality and community engagement, providing unique and memorable interactions for attendees,” says Rob McCarty, chief executive officer, Illust. 

The Pleywell booth will also feature Crypto Unicorns, a world within mobile and Web3 gaming, Cut The Rope and its animation show Om Nom Stories which continues to charm and entertain diverse audiences; and Little Muffincakes, a lifestyle brand that focuses on inclusivity, showcasing products designed with diversity and representation in mind for infants and toddlers. 


About the Author(s)

License Global

License Global is the leading news source for the brand licensing industry, delivering award-winning editorial content including news, trends, analysis, and special reports about the global consumer product and retail marketplace.

Through its print edition, website, daily e-newsletter and event publications, License Global reaches more than 150,000 executives and professionals in all major markets. The magazine also serves as the official publication for the sector’s trade events, which include Licensing Expo, Brand Licensing Europe, Licensing Expo Japan, Licensing Expo Shanghai and the Licensing Leadership Summit.

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